Michael Kors' Very Hollywood perfume, a vibrant and captivating fragrance, holds a special place in the hearts of many perfume enthusiasts despite its discontinuation. This article delves into the reasons behind its discontinuation, explores its unique scent profile, examines its availability (or lack thereof) at retailers like Macy's and Superdrug, and discusses the broader context of Michael Kors' fragrance line, including other popular scents like Wonderlust Sensual and the overall reception of his "pour femme" offerings. We'll also explore the surprising affordability it achieved on the secondary market, often found for prices as low as $15.99 for a 50ml bottle.
The Allure of Very Hollywood:
Very Hollywood wasn't just another celebrity fragrance; it aimed for a specific, glamorous aesthetic. It captured the essence of Old Hollywood glamour, a sophisticated yet playful blend that resonated with a wide audience. While the exact notes often vary slightly depending on the source, the core composition typically included a vibrant mix of fruity, floral, and woody accords. Think sparkling top notes that burst with energy, transitioning into a heart of alluring florals, and finally settling into a warm, sensual base. This sophisticated layering created a fragrance that was both bold and refined, capable of carrying a woman through a day of errands or a night on the town. Its projection and longevity were often praised, ensuring its presence was felt without being overpowering.
The discontinuation of Very Hollywood, therefore, came as a significant disappointment to many loyal fans. The fragrance's unique personality and relatively affordable price point made it a desirable option for those seeking a high-quality, designer scent without the hefty price tag. The sudden unavailability sparked a surge in online searches for "Michael Kors Very Hollywood perfume," "Michael Kors Hollywood perfume Macy's," and "Michael Kors perfume Superdrug," highlighting the enduring demand for this discontinued treasure.
Why Did Michael Kors Discontinue Very Hollywood?
The precise reasons behind the discontinuation of Very Hollywood remain largely undisclosed by Michael Kors. However, several factors likely contributed to this decision:
* Market Trends: The fragrance industry is notoriously fickle, with trends shifting constantly. A fragrance's popularity can fluctuate dramatically, and if sales figures for Very Hollywood dipped below the profitability threshold, discontinuation would be a logical business decision. Perhaps newer, trendier fragrances within the Michael Kors portfolio outperformed Very Hollywood, leading to its removal to make room for more profitable options.
* Reformulation Costs: Maintaining a fragrance's formula can be expensive, particularly if ingredient sourcing becomes difficult or costly. If the cost of producing Very Hollywood exceeded its profit margin, discontinuation might have been a financially sound move, even if it meant disappointing loyal customers.
* Brand Repositioning: Luxury brands often revamp their product lines to maintain a contemporary image. Perhaps Michael Kors decided to streamline its fragrance portfolio, focusing on newer releases that better aligned with the brand's evolving aesthetic and target market. This could involve discontinuing older fragrances to make way for more modern scents.
* Supply Chain Issues: Global events such as the COVID-19 pandemic and ongoing supply chain disruptions can severely impact the production and distribution of goods. If Michael Kors encountered significant challenges in sourcing specific ingredients for Very Hollywood, discontinuation may have been a necessary measure to avoid compromising the quality of the fragrance.
Finding Very Hollywood: A Scavenger Hunt for Discontinued Delights
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